Starting on social media can feel like standing at the bottom of a mountain. You’re looking up at all the things you think you need to do: post consistently, create Reels, write captions, grow followers, run ads, build a brand, and it’s hard to know how to take your first step. So you do what most small business owners do: you start scrolling. You scroll for research. You look at competitor accounts, big brands, people who seem to have it all figured out. You save posts, take